The integration of luxury brands and fashion rental systems: entrepreneurial drivers and impact on consumers' adoption rate

Menozzi, Beatrice (A.A. 2022/2023) The integration of luxury brands and fashion rental systems: entrepreneurial drivers and impact on consumers' adoption rate. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 89. [Master's Degree Thesis]

[img] PDF (Full text)
Restricted to Registered users only
Download (2MB) | Request a copy

Abstract/Index

Sharing economy. Collaborative consumption. Sustainable business models in the fashion industry. Fashion rental systems. Research structure. Theoretical framework. Literature review. Research question, hypothesis and framework. Methodology. Case Study: Gucci & Rent the Runway hypothetical partnership. Construct and items. Sample. Data collection. Data analysis. Analysis & findings. Descriptive analysis. Hypothesis testing. Theoretical contributions & managerial implications.

References

Bibliografia: pp. 86-89.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: Cappa, Francesco
Academic Year: 2022/2023
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 09 Jan 2024 10:30
Last Modified: 09 Jan 2024 10:30
URI: https://tesi.luiss.it/id/eprint/37411

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item