Instagram posts’ congruence, virtual influencers and credibility: an empirical assessment
Denis, Camilla (A.A. 2022/2023) Instagram posts’ congruence, virtual influencers and credibility: an empirical assessment. Tesi di Laurea in Quantitative methods for management, Luiss Guido Carli, relatore Fabian Kurt Falk Homberg, pp. 41. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review and hypotheses. Escapism. Credibility and match-up hypothesis. Methods and measures. Conceptual and statistical model. Data. Results. General discussion. Theoretical contribution. Managerial implications.
References
Bibliografia: pp. 30-41.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Quantitative methods for management |
| Thesis Supervisor: | Homberg, Fabian Kurt Falk |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jan 2024 13:53 |
| Last Modified: | 09 Jan 2024 13:53 |
| URI: | https://tesi.luiss.it/id/eprint/37429 |
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