The impact of digital nudges on consumer trust in online environments
Oulie, Christine (A.A. 2022/2023) The impact of digital nudges on consumer trust in online environments. Tesi di Laurea in Customer value analytics, Luiss Guido Carli, relatore Michele Costabile, pp. 64. [Master's Degree Thesis]
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Abstract/Index
Sharing economy. The role of digital platforms. The importance of persuasion in digital environments. E-commerce and persuasive techniques. Literature review. Persuasion theory. Nudge theory. Digital nudging. Digital nudging. The ethical dimensions of nudging. The transparency of the nudge. Consumer trust. The research gap and contributions. Hypothesis overview. Conceptual framework. Research methodology. Objective. Participants sampling. Survey design. Experiment manipulation. Pre-test. Ethical consideration. Data preparation. Results. The main effect of digital nudges on consumer trust. Mediation effect of perceived transparency and ethicality. Results overview.
References
Bibliografia: pp. 34-37.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Customer value analytics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Jan 2024 13:52 |
| Last Modified: | 10 Jan 2024 13:52 |
| URI: | https://tesi.luiss.it/id/eprint/37464 |
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