Renting or buying? Leveraging green perceived value to evaluate the impact of different sales services on customers’ willingness to purchase in luxury and non-luxury contexts

Bonuso, Chiara (A.A. 2022/2023) Renting or buying? Leveraging green perceived value to evaluate the impact of different sales services on customers’ willingness to purchase in luxury and non-luxury contexts. Tesi di Laurea in Customer value analytics, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 74. [Master's Degree Thesis]

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Abstract/Index

Phenomenon, managerial relevance, and problem. Current research and gaps. Contributions. Literature review. Background: buying and renting sales services as different drivers to customers' willingness ti purchase. Green as being a critical driving factor to renting. Renting in the fashion industry: why non-luxury brands should capture the phenomenon's attention. Conceptual framework and hypotheses development. Method. Research methodology. Procedure. Dataset cleaning procedure. Results.

References

Bibliografia: pp. 67-74.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Customer value analytics
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: De Angelis, Matteo
Academic Year: 2022/2023
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 10 Jan 2024 14:41
Last Modified: 10 Jan 2024 14:41
URI: https://tesi.luiss.it/id/eprint/37468

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