The impact of brand activism and consumer feedback replies on consumer attitudes and purchasing behaviour
Solstad, Christoffer Sveum (A.A. 2022/2023) The impact of brand activism and consumer feedback replies on consumer attitudes and purchasing behaviour. Tesi di Laurea in Customer value analytics, Luiss Guido Carli, relatore Michele Costabile, pp. 45. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Conceptualizing the importance of formality and assertiveness. Responses to criticism: assertiveness. Responses to criticism: formality. Examples of brand communication in the context of brand activism. Literature review. Corporate social responsibility and brand activism. Social media and consumer behaviour. Research methodology. Hypotheses. Research design. Results.
References
Bibliografia: pp. 29-32.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Customer value analytics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Villarroel Ordenes, Francisco Javier |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jan 2024 08:36 |
| Last Modified: | 11 Jan 2024 08:36 |
| URI: | https://tesi.luiss.it/id/eprint/37473 |
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