How retail management has changed post-Covid in the luxury brand industry: the case study of Gucci
D'Onofrio, Chiara (A.A. 2022/2023) How retail management has changed post-Covid in the luxury brand industry: the case study of Gucci. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 47. [Bachelor's Degree Thesis]
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Abstract/Index
The global impact of Covid-19. The emergence of the pandemic. The impact of Covid-19 on the luxury brand industry. Luxury retail in the post-Covid era. The lockdown of the fashion and luxury industry. Retail management and marketing during the Coronavirus pandemic. Communication of luxury fashion brands. Customer experience: how it has changed due to Covid. The case study of Gucci. Historical overview of Gucci. The revolution of Gucci. Adaptation of Gucci to Covid-19. Gucci's solidarity during Covid-19. Communication initiatives and product and service offerings implemented by Gucci. Changes in retail management practices ar Gucci post-Covid. The importance of retail management. Analysis of the impact of Covid-19 on Gucci's retail management practices.
References
Bibliografia: pp. 43-47.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 Feb 2024 16:56 |
| Last Modified: | 27 Feb 2024 16:56 |
| URI: | https://tesi.luiss.it/id/eprint/37965 |
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