Guglielmi, Camilla (A.A. 2022/2023) Redefining fashion strategies: an analysis of the fashion industry’s response to globalization and social media through a case study of Versace. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 50. [Bachelor's Degree Thesis]

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Abstract/Index

The impact of globalization. Evolutions brought by globalization in the fashion industry. Industry analysis after the emergence of social media. The impact of social media on the fashion industry. Customer-company relationship: how did customer experience change? Porter’s 5 forces. Case study: Versace. Company overview. Brand identity. Brand analysis. Versace's strategic response. Versace’s response to globalization. Versace's response to social media. Reccomendations for fashion brands. Embracing globalization. Leveraging social media. Future perspectives.

References

Bibliografia: pp. 45-48. Sitografia: pp. 49-50.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Management
Thesis Supervisor:	Vicentini, Francesca
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	28 Feb 2024 10:35
Last Modified:	28 Feb 2024 10:35
URI:	https://tesi.luiss.it/id/eprint/37972

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