Pace Casalini, Alessandro Giacomo (A.A. 2022/2023) The role of digitalization in reshaping multinational business strategies. Tesi di Laurea in International economics, Luiss Guido Carli, relatore Cecilia Susanne Jona-Lasinio, pp. 79. [Bachelor's Degree Thesis]

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Abstract/Index

Literature synthesis. Introduction to digital multinationals corporations. Organizational, economic, and external impact of digital transformation. Digital multinationals corporations and investment policies. Digitalization and international presence of DMNCs. Digitalization, DMNCs and investment policy. Limitation, regulations and prospects for DMNCs. Overview of the digitalization of multinational corporations in the world economy. The digitization index of economy and society. How the digitization of business processes is organized. The digital economy’s implications for international investment patterns. How Digital multinationals are transforming global trade and investment- UNCTAD. LEGO case study. From traditional to smart toys. History of LEGO. LEGO graph and discussion. LEGO demographic statistics. Growth strategy of LEGO. Innovation strategy of LEGO. Transformation of LEGO business model.

References

Bibliografia: pp. 75-79.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	International economics
Thesis Supervisor:	Jona-Lasinio, Cecilia Susanne
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	28 Feb 2024 10:43
Last Modified:	28 Feb 2024 10:43
URI:	https://tesi.luiss.it/id/eprint/37973

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