Luxury brand management comparison of Turkey and Italy: Bulgari v. Gilan
Altun, Nur (A.A. 2022/2023) Luxury brand management comparison of Turkey and Italy: Bulgari v. Gilan. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 39. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Evolution of luxury. Luxury brand management theories and models. Luxury markets in Turkey and Italy. Positioning. Brand Image and modernization. Consumer behavior. Cultural influences on consumption. Marketing strategies. Advertising and promoting approaches. Social media presence. Challenges. Economical factors. Sustainability. Case studies. Bulgari. Gilan.
References
Bibliografia: pp. 38-39.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Feb 2024 10:52 |
| Last Modified: | 28 Feb 2024 10:52 |
| URI: | https://tesi.luiss.it/id/eprint/37974 |
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