The strategies of the elected: history and evolution of political communication

Cianchetti, Leonardo (A.A. 2022/2023) The strategies of the elected: history and evolution of political communication. Tesi di Laurea in Political sociology, Luiss Guido Carli, relatore Michele Sorice, pp. 45. [Bachelor's Degree Thesis]

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Abstract/Index

Political communication. The birth and evolution of political consulting. Political marketing. The dynamics of consensus. Beyond words, non-verbal language. The importance of body language in politics. How to win over large crowds: Mussolini, Hitler, and Stalin. Donald Trump's body language. Fashion as a communication tool. Leadership and winning communication. Characteristics of a leader. George Marshall: an example of a great soldier. Eleanor Roosevelt: an ordinary yet extraordinary woman. Margaret Thatcher: a clear identity.

References

Bibliografia: pp. 44-45.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Political Science (L36)
Chair: Political sociology
Thesis Supervisor: Sorice, Michele
Academic Year: 2022/2023
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 28 Feb 2024 14:07
Last Modified: 28 Feb 2024 14:07
URI: https://tesi.luiss.it/id/eprint/37981

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