AI a peek into the future on digital platforms

Ammendola, Angelo (A.A. 2022/2023) AI a peek into the future on digital platforms. Tesi di Laurea in Digital economy and innovation, Luiss Guido Carli, relatore Cristina Alaimo, pp. 33. [Bachelor's Degree Thesis]

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Abstract/Index

Definitions of digital platforms and artificial intelligence. Digital platforms: definitions, characteristics and functionalities. Types of digital platforms. Definition of artificial intelligence. Impact of artificial intelligence on digital platforms. Impact of artificial intelligence on services and products offered by digital platforms and on user experience. Impact of artificial intelligence on digital platforms: impact on internal and external processes of digital platforms. Impact on marketing and sales strategies. Case study: Twitch. Description of Twitch. How artificial intelligence wants to transform live streaming. Application of artificial intelligence on Twitch. The Neuro-Sama case.

References

Bibliografia: pp. 31-33.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Digital economy and innovation
Thesis Supervisor: Alaimo, Cristina
Academic Year: 2022/2023
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 04 Mar 2024 13:56
Last Modified: 04 Mar 2024 13:56
URI: https://tesi.luiss.it/id/eprint/38037

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