The different landscapes of advertising: an exhaustive analysis of influencer marketing
Beltrani, Francesco (A.A. 2022/2023) The different landscapes of advertising: an exhaustive analysis of influencer marketing. Tesi di Laurea in Principles of economics, Luiss Guido Carli, relatore Marco Spallone, pp. 35. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
What is advertising, why is it useful and what are its main objectives? Developing an effective communication. Different types of advertising methods. Historical overview of advertising. What is influencer marketing? Emergence of influencer marketing. What are the key aspects of influencer marketing? Chiara Ferragni case study. H&M case study. Partnership between Nike and Michael Jordan.
References
Bibliografia: p. 33.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Principles of economics |
| Thesis Supervisor: | Spallone, Marco |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Mar 2024 14:48 |
| Last Modified: | 19 Mar 2024 14:48 |
| URI: | https://tesi.luiss.it/id/eprint/38228 |
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