How has the adoption of digitalization and e-commerce influenced consumer behavior and market dynamics in the luxury fashion industry and what are the economic implications for luxury fashion brands?
Cardinale, Enrico (A.A. 2022/2023) How has the adoption of digitalization and e-commerce influenced consumer behavior and market dynamics in the luxury fashion industry and what are the economic implications for luxury fashion brands? Tesi di Laurea in Principles of economics, Luiss Guido Carli, relatore Marco Spallone, pp. 35. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Background and rationale. Research objectives and questions. Significance of the study. Market dynamics and economic implications. Growing presence of digital platforms in luxury fashion. Chanel: the rise of luxury fashion on digital platforms. Impact on brand visibility and expansion strategies. Cost-benefit analysis of digitalization and e-commerce. Challenges and opportunities in the transition to digital platforms. Challengers in the transition to digital platforms. Opportunities in the digital luxury fashion market. Impact of digitalization and e-commerce on consumer behavior. Evolution of consumer preferences and decision-making. Consumer perception of luxury in the digital era. Comparison of online and offline purchase considerations.
References
Bibliografia: pp. 32-35.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Principles of economics |
| Thesis Supervisor: | Spallone, Marco |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Mar 2024 15:21 |
| Last Modified: | 19 Mar 2024 15:21 |
| URI: | https://tesi.luiss.it/id/eprint/38229 |
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