Giannascoli, Francesca (A.A. 2022/2023) Digital nudging theories for driving sustainable changes in the GDO industry. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 85. [Bachelor's Degree Thesis]

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Abstract/Index

Digital transformation marketing. From traditional marketing to marketing 5.0. GDO industry. E-grocery delivery. Behavioral economics. The history of behavioral economics. The theories behind human decision-making. A new way to persuade. Effectiveness and ethics of nudging: exploring theory and applications. The nudge theory. Digital nudging. Ethical aspects. Examining digital nudging theories: a comprehensive analysis. Esselunga S.p.a. DTSM of Esselunga S.p.a.The application of digital nudging theories.

References

Bibliografia: pp. 80-81. Sitografia: pp. 82-84.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair:	Digital marketing transformation & customer experience
Thesis Supervisor:	Padua, Donatella
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	20 Mar 2024 15:03
Last Modified:	20 Mar 2024 15:03
URI:	https://tesi.luiss.it/id/eprint/38252

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