Bugdanoglu, Ayda Isik (A.A. 2022/2023) Effects of sustainability and ethical practices on fashion industry: a focus on Brunello Cucinelli. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 48. [Bachelor's Degree Thesis]

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Abstract/Index

The background: global concerns and the importance of sustainability, a look at the fashion industry, concept of brand loyalty. Scope of the study. Research objectives. Research questions. Significance of the study. Literature review. Sustainability in fashion industry. Rising consumer consciousness regarding sustainable products. Response of fashion brands' to the sustainability movement. Sustainable brands and the importance of brand loyalty: green loyalty. Definition of brand and branding. Brand loyalty. Sustainable and ethical branding in fashion industry. Effects of sustainability and ethical practices on brand loyalty. The case: focus on Brunello Cucinelli's sustainability and ethical practice implementations. Brand identity. Special relationships with the customers. Environmental sustainability-the position as "the guardians of creation". A major concern and the initiatives. Sustainability plan of Brunello Cucinelli: key activities of 2022. Customer base of Brunello Cucinelli. Sustainable growth, healthy profitability. Sustainability and ethical practice implementations of Brunello Cucinelli can affect customers' loyalty toward the brand.

References

Bibliografia: pp. 45-49.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Marketing
Thesis Supervisor:	Devetag, Maria Giovanna
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	25 Mar 2024 14:03
Last Modified:	25 Mar 2024 14:03
URI:	https://tesi.luiss.it/id/eprint/38300

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