Gullo, Cinzia (A.A. 2022/2023) Streaming revolution: unraveling the birth of digital entertainment and Netflix's evolution. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 63. [Bachelor's Degree Thesis]

PDF (Full text) Restricted to Registered users only Download (6MB) | Request a copy

Abstract/Index

Netflix's transformation of the movie business. The concept of disruption. Components of disruptive innovations. Big Bang disruptions vs. conventional innovations. Features of Big Bang disruptions. Roger's curve and the Big Bang innovation life cycle. How innovative disruption contributed to Netflix's success. Streaming platforms analysis. The rise and fall of Blockbuster. Online streaming advent. From DVDs to video-on-demand (VOD). Netflix's birth and backgroynd. Netflix's business model. Netflix's SWOT analysis gefore streaming service. Marketing and distribution. Promotion strategy. DVD distribution. Pricing model before streaming. Pricing model after streaming. Netflix vs. competitors. Netflix's competitors (before VoD). Netflix's response to competition. Netflix's main competitors (VoD). How Covid-19 had an impact on streaming platforms. Covid-19 encourages binge watching. Netflix's competitors during the pandemic.

References

Bibliografia e sitografia: pp. 60-63.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Management
Thesis Supervisor:	Vicentini, Francesca
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	25 Mar 2024 14:39
Last Modified:	25 Mar 2024 14:39
URI:	https://tesi.luiss.it/id/eprint/38302

Downloads

Repository Staff Only

View Item