Mariani, Ludovica (A.A. 2022/2023) Digital healthcare & social media marketing strategy: in the healthcare sector. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 67. [Bachelor's Degree Thesis]

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Abstract/Index

Digital revolution and social media. Digital revolution and the impact on marketing. From web 1.0 to web 2.0. Business communication in digital era. Customer centrality. The role of social media in marketing. Classification of the most used social media. Digital health: the impact of digitisation in the health sector. What does digital health mean: definitions and characteristics. Applications of innovative technologies in healthcare. Challenges and regulations. Future prospects and results: e-health in 2040. The role of health marketing & social media in the healthcare sector. ITDlab. The idea of business. Social media marketing and its focus on healthcare sector. Approach to social media marketing.

References

Bibliografia e sitografia: pp. 65-67.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Marketing
Thesis Supervisor:	Devetag, Maria Giovanna
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	25 Mar 2024 14:51
Last Modified:	25 Mar 2024 14:51
URI:	https://tesi.luiss.it/id/eprint/38303

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