Volpi, Gaia (A.A. 2022/2023) Impulse buying in online retail: nudging generation Z to a purchase. Tesi di Laurea in Nudging: behavioral public policy, Luiss Guido Carli, relatore Giacomo Sillari, pp. 55. [Bachelor's Degree Thesis]

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Abstract/Index

The dynamics of impulse buying and nudging. The history and categories of impulse buying. Theoretical frameworks and models of impulse buying behaviour. Factors affecting impulse purchasing. Smart nudging strategies and techniques to drive purchase behaviour. Impulse buying among young adults in the digital age. Online shopping habits of generation Z. Impulse buying through social media. Impulse buying dynamics in e-commerce apps. Ethical complexities of Gen Z buying behaviours in the digital age. E-commerce ethics: nudges and countering dark patterns for thoughtful shopping. Digital nudging and dark patterns. Moral permissibility of digital nudging. AI-driven consumer nudging and the ethics of data use. Nudge-based interventions to cope with online impulse buying.

References

Bibliografia: pp. 46-55.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Nudging: behavioral public policy
Thesis Supervisor:	Sillari, Giacomo
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	25 Mar 2024 15:51
Last Modified:	25 Mar 2024 15:51
URI:	https://tesi.luiss.it/id/eprint/38309

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