From conception to unicorn: the dynamic journey of start-ups and the Satispay case study
Bianchi, Lavinia (A.A. 2022/2023) From conception to unicorn: the dynamic journey of start-ups and the Satispay case study. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 39. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The life-cycle of a start-up. The stages of growth. Organizational life cycle theory by Miller and Friesen (1983). The scaling up process. Trajectory of a scale-up. Scaling strategies. Scaling up to being a unicorn company. Satispay: how a start-up turned into a FinTech giant. From the business idea. How does Satispay work? Fundraising. Key strategies.
References
Bibliografia: pp. 38-40.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Mar 2024 16:01 |
| Last Modified: | 25 Mar 2024 16:01 |
| URI: | https://tesi.luiss.it/id/eprint/38310 |
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