Bridging the East and West: user experience design
Wu, Carolina (A.A. 2022/2023) Bridging the East and West: user experience design. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 67. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
BAckground and significance of user experience design. Research objectives and research questions. Literature review. Overview of user experience design principles. Marketing aspects and their integration with UX design. Cultural influences on user experience design. Cross cultural marketing. Impact of cultural factors on user behavior and perception. case study illustrating cultural influences on UX design in both regions. UX design practices in global contexts. Overview of the UX design landscape. Unique characteristics of UX design. Case studies highlighting successful UX design. UX design practices in China. Overview of the UX design landscape in China. Unique characteristics of Chinese UX design. Case studies showcasing successful Chinese UX design. Comparative analysis of Western and Chinese online video platforms: YouTube vs. Bilibili. Western video streaming and its marketing strategies: YouTube. Chinese video streaming and its marketing strategies: Bilibili.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Mar 2024 16:32 |
| Last Modified: | 25 Mar 2024 16:32 |
| URI: | https://tesi.luiss.it/id/eprint/38313 |
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