The opportunity of non-fungible token for sport brands: the effects of passionate fans' attachment and involvement with the brand on sport brands business strategies
Pagano, Luigi (A.A. 2022/2023) The opportunity of non-fungible token for sport brands: the effects of passionate fans' attachment and involvement with the brand on sport brands business strategies. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 41. [Bachelor's Degree Thesis]
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Abstract/Index
Theoretical background. The NFTs phenomenon. The business opportunity of NFTs for sport brands. The concepts of brand attachment and brand involvement. Materials & methods. Results. Discussion and implications.
References
Bibliografia: pp. 28-32.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Competitive strategy |
| Thesis Supervisor: | Sestino, Andrea |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 Mar 2024 15:16 |
| Last Modified: | 27 Mar 2024 15:16 |
| URI: | https://tesi.luiss.it/id/eprint/38336 |
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