A family tale: exploring the role of family legacy in consumer behaviour towards family-owned luxury brands
Martiello, Francesca (A.A. 2022/2023) A family tale: exploring the role of family legacy in consumer behaviour towards family-owned luxury brands. Tesi di Laurea in Creative industries and business model innovation, Luiss Guido Carli, relatore Luigi Nasta, pp. 90. [Master's Degree Thesis]
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Abstract/Index
Luxury concept. Luxury definition. Luxury market. Luxury consumers. Family luxury business. Family business. Family business specific characteristics. Family luxury business. The legacy of family luxury business. The legacy concept. How family luxury business communicate their legacy. The effect of family legacy on consumer behavior towards family-owned luxury brands: a quantitative analysis. Introduction and research question. Research hypothesis. Data collection.
References
Bibliografia: pp. 83-89. Sitografia: p. 90.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Creative industries and business model innovation |
| Thesis Supervisor: | Nasta, Luigi |
| Thesis Co-Supervisor: | Lechner, Christian |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 May 2024 12:58 |
| Last Modified: | 22 May 2024 12:58 |
| URI: | https://tesi.luiss.it/id/eprint/38605 |
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