Key factors behind the approval of the direct-sales business model in the automotive sector: the US case
Grasso, Gianluca (A.A. 2022/2023) Key factors behind the approval of the direct-sales business model in the automotive sector: the US case. Tesi di Laurea in Management of innovation, Luiss Guido Carli, relatore Giovanni Valentini, pp. 34. [Master's Degree Thesis]
|
PDF (Full text)
Download (1MB) | Preview |
Abstract/Index
Literature review. Innovation adoption process framework. Direct-sales business model adoption. The automotive industry. The status-quo. The future. Research methodology. Statistical approach, data collection and analysis. Results. Research outcomes. Interpretation and discussion.
References
Bibliografia: p. 33.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77) |
| Chair: | Management of innovation |
| Thesis Supervisor: | Valentini, Giovanni |
| Thesis Co-Supervisor: | Di Pietro, Francesca |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 May 2024 08:17 |
| Last Modified: | 23 May 2024 08:17 |
| URI: | https://tesi.luiss.it/id/eprint/38629 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
