Leoncini, Alessandra Sofia (A.A. 2022/2023) The tobacco endgeme: how tobacco companies have disrupted the indistry to adapt to the increasingly challenging business environment: a case study on Philip Morris International’s strategic decision to go smoke-free and the impact on its traditional cigarette business within the Italian market. Tesi di Laurea in Advanced corporate finance, Luiss Guido Carli, relatore Pierluigi Murro, pp. 120. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The tobacco industry: a challenging playing field. The epidemiology of smoking. Regulations affecting the tobacco sector. The transition strategy of Philip Morris International and the focus on smoke-free alternatives. Philip Morris International: the company. Porter’s 5 Forces model applied to the tobacco industry. Extending Porter’s model. PMI’s response to increasing regulation and social health consciousness: diversification in reduced harm alternatives. Analysis of the impact of IQOS introduction on PMI cigarette sales in the Italian market. Italy as the pilot market for IQOS. Empirical methodology: a logarithmic mean divisa index decomposition approach. Looking ahead: the challenges of IQOS.

References

Bibliografia e sitografia: pp. 112-116.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree program in Corporate Finance, English language (LM-77)
Chair:	Advanced corporate finance
Thesis Supervisor:	Murro, Pierluigi
Thesis Co-Supervisor:	Santella, Rosella
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	23 May 2024 13:36
Last Modified:	23 May 2024 13:36
URI:	https://tesi.luiss.it/id/eprint/38655

Downloads

Repository Staff Only

View Item