Babilotte, Yelena (A.A. 2022/2023) The power to diffuse change within the contemporary luxury industry: exploring the influence of quiet luxury. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Matteo De Angelis, pp. 83. [Master's Degree Thesis]

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Abstract/Index

Decoding luxury and its multifaceted evolution. Understanding the luxury concept. Understanding luxury consumption. Contemporary luxury & its challenges: a shifting industry with changing consumer demand. Quiet luxury paradigm unraveled within the contemporary context. Quiet luxury definition: attempts to unveil the quietness of the concept. Quiet luxury in our contemporary era: navigating through its nuances. A deeper dive into the contemporary momentum of quiet luxury: examining market dynamics & marketing shifts. Quiet luxury: a mere momentum or the symbol of a true revolution in the industry? Methodology & research framework. Quiet luxury in the face of contemporary challenges. Addressing consumption and societal shifts: practical strategies and managerial insights to navigate the challenges and the quiet luxury paradigm.

References

Bibliografia: pp. 66-72.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Advanced marketing management
Thesis Supervisor:	De Angelis, Matteo
Thesis Co-Supervisor:	Pozharliev, Rumen Ivaylov
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	25 Jun 2024 09:09
Last Modified:	25 Jun 2024 09:09
URI:	https://tesi.luiss.it/id/eprint/39070

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