Meluzzi, Giada (A.A. 2022/2023) From primary to secondary markets: unraveling the interplay between luxury brands' financial performance and price premium. Tesi di Laurea in Fashion management, Luiss Guido Carli, relatore Carlo Fei, pp. 105. [Master's Degree Thesis]

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Abstract/Index

Literature review. Primary market: personal luxury goods. Secondary market: second-hand and resale. Interaction between primary and secondary markets. Methodology. Data gathering and manipulation. Dataset creation: calculated fields. Regression analysis methodology. Results. Primary market side: revenues analysis. Secondary market side: price premium analysis. Primary and secondary markets analysis. Companies comparison. Discussion. Main findings and hypotheses overview. Meaning and implications.

References

Bibliografia e sitografia: pp. 103-105.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Fashion management
Thesis Supervisor:	Fei, Carlo
Thesis Co-Supervisor:	Festa, Alberto
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	27 Jun 2024 15:38
Last Modified:	27 Jun 2024 15:38
URI:	https://tesi.luiss.it/id/eprint/39159

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