Fashion and luxury distribution strategy: the impact of the Russia-Ukraine war Kiton case study
De Ponte, Adele (A.A. 2022/2023) Fashion and luxury distribution strategy: the impact of the Russia-Ukraine war Kiton case study. Tesi di Laurea in Fashion management, Luiss Guido Carli, relatore Carlo Fei, pp. 84. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
How the world is changing. Fashion, luxury-theoretical outlines. The luxury and fashion industry: a comprehensive overview. The effect of the Russian invasion of Ukraine on the fashion & luxury industry. The Russian luxury market. The growing interest for South Korea. Context of research and methodology. Introduction to the context of research: the research question. Motivation of research. Justification of methodological choice. Case study selection. Research ethics. Case study, Kiton. Introduction to Kiton’s history. Analysis of Ciro Paone S.p.a. Brand identity model and the three pillars strategy: points of contact. Overview: the Russian invasion of Ukrain financial impact on Kiton. Post-Russia war strategy. How Kiton can conquer new market: KNT and womenswear.
References
Bibliografia: pp. 81-83.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Forlenza, Rosario |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Jul 2024 10:18 |
| Last Modified: | 01 Jul 2024 10:18 |
| URI: | https://tesi.luiss.it/id/eprint/39165 |
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