The secret to a successful product launch in the fashion industry: a case study
Casali, Matilde (A.A. 2022/2023) The secret to a successful product launch in the fashion industry: a case study. Tesi di Laurea in Fashion management, Luiss Guido Carli, relatore Carlo Fei, pp. 77. [Master's Degree Thesis]
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Abstract/Index
The product launch in the fashion industry. What is a product launch? The steps of a product launch. The product launch in the fashion industry. What makes a product launch successful: a literature review. Case study analysis of successful products in the industry. What is the lyst index. Analysis of case studies. Summary of the commonalities between the different case studies. A framework for successful product launches in the fashion industry. The survey. Results of the survey.
References
Bibliografia e sitografia: pp. 75-77.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2022/2023 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Aug 2024 09:25 |
| Last Modified: | 28 Aug 2024 09:25 |
| URI: | https://tesi.luiss.it/id/eprint/39441 |
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