Analyzing the impact of chatbot tone of voice on consumer response and its implications for business strategies: an explorative study
Mucci, Francesco (A.A. 2022/2023) Analyzing the impact of chatbot tone of voice on consumer response and its implications for business strategies: an explorative study. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 38. [Bachelor's Degree Thesis]
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Abstract/Index
Theoretical background. The use of medical Chabot in the healthcare setting. The role of the chatbot tone-of-voice. The role of chatbot warmth. The role of anthropomorphism in chatbot design. Methodology. Results.
References
Bibliografia: pp. 32-35.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Competitive strategy |
| Thesis Supervisor: | Sestino, Andrea |
| Academic Year: | 2022/2023 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Sep 2024 15:47 |
| Last Modified: | 09 Sep 2024 15:47 |
| URI: | https://tesi.luiss.it/id/eprint/39533 |
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