The relationship between CSR, brand reputation and customer loyalty
Smimmo, Luca Maria (A.A. 2022/2023) The relationship between CSR, brand reputation and customer loyalty. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 45. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Background of the study. Corporate social responsibilities. General overview of the case study. Problem statement. Research objectives. Research questions. Literature review. Corporate social responsibility: a literature review 1950's. The genesis of CSR. Definition of corporate social responsibility. Responsibility to philanthropy. The benefits of integrating CSR in an organization. Customer loyalty. Customer satisfaction. Service quality. Brand image. Relationship between corporate social responsibility and customer loyalty. Stakeholder theory and the resource-based view. Methodology.
References
Bibliografia: pp. 40-45.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2022/2023 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Sep 2024 09:38 |
| Last Modified: | 11 Sep 2024 09:38 |
| URI: | https://tesi.luiss.it/id/eprint/39585 |
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