E-sports: market analysis and broadcaster strategies examination

Azzi, Federico (A.A. 2023/2024) E-sports: market analysis and broadcaster strategies examination. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 47. [Bachelor's Degree Thesis]

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Abstract/Index

E-sports definition and history. Description of e-sports: what is e-sports? History of e-sports: from the 60s to today. E-sports: global market analysis. Market definition. PESTEL analysis. Broadcasting strategies in e-sports event organization. Role of broadcasters in e-sports. Case study on Twitch: Porter's five forces analysis. Twitch's recommendation system.

References

Bibliografia: pp. 40-46.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Management
Thesis Supervisor: Vicentini, Francesca
Academic Year: 2023/2024
Session: Summer
Additional Information: Tesi discussa all'estero.
Deposited by: Alessandro Perfetti
Date Deposited: 03 Oct 2024 13:36
Last Modified: 03 Oct 2024 13:36
URI: https://tesi.luiss.it/id/eprint/39898

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