Navigating stakeholder engagement and crowdfunding in non profit organizations: the WeCare case study
Campari Lupi, Gaia (A.A. 2023/2024) Navigating stakeholder engagement and crowdfunding in non profit organizations: the WeCare case study. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 51. [Bachelor's Degree Thesis]
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Abstract/Index
Definition of NPOs. Definition of the aim and research question. Stakeholder theory. Explanation of the freeman framework within stakeholder theory. Challenges faced by the stakeholder theory framework. How non profit organizations address stakeholders' needs. Crowdfunding as an informal institutional mechanism. Examination of crowdfunding to increase awareness and support for NPO initiatives, considering its impact on attitudes, moral values, and social dynamics. Methodology. Overview of the research approach: data collection methods and techniques utilized. WeCare case study: exploration of the WeCare organization as a case study to illustrate the implementation of crowdfunding within an NPO context. WeCare history. Crowdfunding initiatives and evolution over time. Recommendations, improvements, and best practices based on the case study findings. How it uses crowdfunding, its evolution, and what can be improved. Summary of key insights gained from the study, including the importance of stakeholder engagement and the effectiveness of crowdfunding as an informal institutional mechanism for NPOs. Reflection on the implications for NPO management and future research directions in the field.
References
Bibliografia: pp. 45-51.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Oct 2024 13:59 |
| Last Modified: | 03 Oct 2024 13:59 |
| URI: | https://tesi.luiss.it/id/eprint/39901 |
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