Strategie di marketing nel contesto della sharing economy: smart city e sharing mobility con focus sul caso Enjoy
Lopes, Giulia (A.A. 2023/2024) Strategie di marketing nel contesto della sharing economy: smart city e sharing mobility con focus sul caso Enjoy. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 59. [Bachelor's Degree Thesis]
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Abstract/Index
La sharing economy. La rivoluzione della sharing economy: un mondo di condivi. La transizione verso la sharing economy. Le caratteristiche della sharing economy. Marketing prospective. Smart city e sharing mobility. Smart city contesto naturale della sharing economy. Sharing mobility. Il car sharing e il caso Enjoy.
References
Bibliografia: pp. 50-54. Sitografia: pp. 55-57.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Costabile, Michele |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Oct 2024 10:51 |
| Last Modified: | 08 Oct 2024 10:51 |
| URI: | https://tesi.luiss.it/id/eprint/39932 |
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