Irrational consumer behavior and marketing strategies
Capannini, Martina (A.A. 2023/2024) Irrational consumer behavior and marketing strategies. Tesi di Laurea in Behavioural economics and psychology, Luiss Guido Carli, relatore Massimo Egidi, pp. 30. [Bachelor's Degree Thesis]
![[img]](http://tesi.luiss.it/style/images/fileicons/application_pdf.png) |
PDF (Full text)
Restricted to Registered users only Download (282kB) | Request a copy |
Abstract/Index
Behavioral biases in consumer decision-making. Nudging in marketing. Influence of anchoring and pricing strategies. Scarcity and urgency in marketing and online marketing. What is scarcity marketing?
References
Bibliografia: pp. 26-27.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Politics: Philosophy and Economics (L-36) |
| Chair: | Behavioural economics and psychology |
| Thesis Supervisor: | Egidi, Massimo |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Oct 2024 14:51 |
| Last Modified: | 10 Oct 2024 14:51 |
| URI: | https://tesi.luiss.it/id/eprint/40015 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
