Examinig artificial intelligence implementation in the Italian corporate landscape: potential scenarios and opportunities

Livi, Edoardo (A.A. 2023/2024) Examinig artificial intelligence implementation in the Italian corporate landscape: potential scenarios and opportunities. Tesi di Laurea in Marketing innovations, Luiss Guido Carli, relatore "Jose" D'Alessandro Giuseppe, pp. 94. [Bachelor's Degree Thesis]

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Abstract/Index

The global landscape of corporate AI deployment. Corporate AI investments and the rise of newly funded companies. Geographical comparative analysis of AI corporate investments: USA, EU, China. The current adoption of AI in business. Risks and challenges of AI adoption for companies. Perspectives of key global stakeholders on AI’s impacts on enter. Overview of potential perceptions. Consumers insights and perceptions. Perspectives from transformation drivers-finance & consulting. Policy makers' perspectives: comparative analysis in the USA, Europe, and China. Current AI landscape in Italy: market analysis, implementation drivers and hurdles. The Italian perspective on artificial intelligence: high interest amidst hesitation and skepticism. Italian AI market analysis and current implementation. Key business sectors and technologies driving the Italian AI market. Key motivations driving AI investments in Italian companies. Analyzing the barriers to AI implementation in Italian businesses. Integration of artificial intelligence in Italian business processes: analysis of opportunities through case studies. ESG & sustainable development. Marketing. Product and service design. Human resources (HR). Information systems (IS) and Information technology (IT). Legal.

References

Bibliografia: pp. 89-94.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing innovations
Thesis Supervisor: D'Alessandro Giuseppe, "Jose"
Academic Year: 2023/2024
Session: Summer
Additional Information: Tesi discussa all'estero.
Deposited by: Alessandro Perfetti
Date Deposited: 17 Oct 2024 08:19
Last Modified: 17 Oct 2024 08:19
URI: https://tesi.luiss.it/id/eprint/40067

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