Ducci, Emma (A.A. 2023/2024) The dynamic interplay between privacy and competition in the digital economy: the Google Privacy Sandbox. Tesi di Laurea in Io & competition theory, Luiss Guido Carli, relatore Antonio Butta, pp. 57. [Bachelor's Degree Thesis]

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Abstract/Index

The role of data in the business environment. Defining big data and business analytics: their impact in the business sphere. Transforming the digital landscape: the power of data spaces in enterprises. How personal data drive personalized content. How online platforms monetize through data. Online advertising: market definition, competitive dynamics and provacy. The landscape of online advertising. The market of online advertising. Competition in search online advertising markets. Consumer data in online advertising. Privacy concerns and the role of cookies. Google's Privacy Sandbox initiative.Google's Privacy Sandbox initiative and CMA's concerns. Google's commitments to address CMA's concerns.

References

Bibliografia: pp. 54-57.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Io & competition theory
Thesis Supervisor:	Butta, Antonio
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	29 Oct 2024 16:20
Last Modified:	29 Oct 2024 16:20
URI:	https://tesi.luiss.it/id/eprint/40183

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