Artificial intelligence and the new consumer: a study of AI’s role in shaping e-commerce behaviors
Ciampana, Lorenzo (A.A. 2023/2024) Artificial intelligence and the new consumer: a study of AI’s role in shaping e-commerce behaviors. Tesi di Laurea in Macroeconomics, Luiss Guido Carli, relatore Luigi Marengo, pp. 35. [Bachelor's Degree Thesis]
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Abstract/Index
Literature review. The evolution of e-commerce. AI in digital marketing. Consumer behavior in e-commerce. Methodology. Research approaches and justification. AI and consumer behavior in global e-commerce. Global trends in AI adoption. Consumer trust and AI. Personalization and consumer decision-making. The role of AI in e-commerce: insights from China. China's e-commerce landscape. Government policies and AI. Takeaways from China's approach. Integration of findings. Implications for marketers and business.
References
Bibliografia: pp. 33-35.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18) |
| Chair: | Macroeconomics |
| Thesis Supervisor: | Marengo, Luigi |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 Oct 2024 08:27 |
| Last Modified: | 31 Oct 2024 08:27 |
| URI: | https://tesi.luiss.it/id/eprint/40196 |
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