Evangelista, Letizia (A.A. 2023/2024) Brand management and positioning strategies in the luxury fashion sector: an analysis of business dynamics and market impact. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 52. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Theoretical foundations: exploring brand dynamics in luxury fashion. Brand management theories and luxury branding concepts. Exclusivity and brand positioning. Marketing mix for luxury brands. Challenges in luxury brand management. Methodological framework for analyzing brand management strategies. Research strategy. Data collection for management decisions. Evaluation frameworks for strategic brand management. Corporate social responsibility in luxury fashion brand management. Management of brand heritage and identity in luxury fashion. Maintaining and leveraging brand heritage. Chanel heritage management. Impact on consumer perception and brand loyalty. Comparative analysis of luxury fashion brands and discussion. Analyze and compare the branding and positioning strategies of Chanel and Loro Piana. Data collection methodology. Analysis of branding and positioning strategies. Comparisons and discussions: successful practices and management challenges.

References

Bibliografia: pp. 50-51.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Management
Thesis Supervisor:	Vicentini, Francesca
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	31 Oct 2024 11:17
Last Modified:	31 Oct 2024 11:17
URI:	https://tesi.luiss.it/id/eprint/40217

Downloads

Repository Staff Only

View Item