Leuci, Teresanna (A.A. 2023/2024) The impact of social media on political communication and voting behaviour: a historical analysis and case studies. Tesi di Laurea in Political science, Luiss Guido Carli, relatore Lorenzo De Sio, pp. 68. [Bachelor's Degree Thesis]

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Abstract/Index

Historical development and periodization of mass media and social media in political campaigns. Periodization of the use of mass media and social media. The US case: 2004-2020. Israel case: 1996-2013. The United Kingdom case: 2010-2019. Brazil case: 2010-2022. Italy case: 2008-2022. The theorical and technical dynamics of social media in political communication and voter influence. Mass media and politics. Theories of mass media influence over political behaviour. Social media influence on political behaviour. Engagement metrics as indicators of political support. Engagement metrics as indicators of political visibility. Social media influence over voting behaviour. Echo chambers. Case studies in social media influence, the Cambridge Analytica scandal and the use of TikTok by Italian politicians during 2022 electoral campaign. The Cambridge Analytica scandal. Data harvesting mechanisms (Henriksen, 2019). Impact on voter behaviour. Privacy concerns and legal consequences. TikTok and Italian politics in 2022. Comparative analysis of the two case studies.

References

Bibliografia: pp. 62-68.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Politics: Philosophy and Economics (L-36)
Chair:	Political science
Thesis Supervisor:	De Sio, Lorenzo
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	31 Oct 2024 13:42
Last Modified:	31 Oct 2024 13:42
URI:	https://tesi.luiss.it/id/eprint/40224

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