Digital future for luxury brands: the impact of artificial intelligence on consumer behavior in the luxury industry
Marrone, Noemi (A.A. 2023/2024) Digital future for luxury brands: the impact of artificial intelligence on consumer behavior in the luxury industry. Tesi di Laurea in Behavioural economics and psychology, Luiss Guido Carli, relatore Giacomo Sillari, pp. 32. [Bachelor's Degree Thesis]
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Abstract/Index
The luxury industry overview. Digital transformation in the luxury market. The luxury market and the consumer experience. How does the implementation of AI in the luxury industry impact consumer behavior? Sustainability in the luxury industry. Sustainable innovation in luxury through AI.
References
Bibliografia: pp. 28-32.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Politics: Philosophy and Economics (L-36) |
| Chair: | Behavioural economics and psychology |
| Thesis Supervisor: | Sillari, Giacomo |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Nov 2024 08:18 |
| Last Modified: | 05 Nov 2024 08:18 |
| URI: | https://tesi.luiss.it/id/eprint/40246 |
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