L’intelligenza artificiale nel digital marketing: le virtual influencer
Bilotta, Laura (A.A. 2023/2024) L’intelligenza artificiale nel digital marketing: le virtual influencer. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 54. [Bachelor's Degree Thesis]
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Abstract/Index
L'evoluzione del digital marketing. Il marketing e la sua storia in breve. Il rapporto tra marketing e l'IA. La marketing automation. Intelligenza artificiale. Digital marketing e AI. I CGI influencer. Cos’è un virtual influencer?
References
Bibliografia: pp. 49-53. Sitografia: p. 54.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Costabile, Michele |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Nov 2024 11:39 |
| Last Modified: | 05 Nov 2024 11:39 |
| URI: | https://tesi.luiss.it/id/eprint/40271 |
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