Sustainable luxury: a multi-brand analysis within the LVMH Group

Pistone, Vittoria (A.A. 2023/2024) Sustainable luxury: a multi-brand analysis within the LVMH Group. Tesi di Laurea in Sustainable development, energy & climate, Luiss Guido Carli, relatore Aldo Ravazzi Douvan, pp. 57. [Bachelor's Degree Thesis]

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Abstract/Index

Sustainability and sustainable development. Concept of sustainability. Sustainability within the luxury industry. Sustainability models and frameworks. Consumer behavior and perceptions towards sustainability. LVMH and the luxury market. Introduction to the luxury market. The LVMH Group. Luxury brands and their sustainable strategies. Analysis of LVMH path towards sustainability. LVMH initiatives for the environment, the LIFE 360 program. Multi-brand analysis within LVMH Group. Case study–Fendi. Case study–Bulgari. Case study–Acqua di Parma. Comparative analysis. Comparison of sustainability practices adopted by the three brands of different sectors within the luxury industry. Analysis of best practices and approaches.

References

Bibliografia: pp. 55-56.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Sustainable development, energy & climate
Thesis Supervisor: Ravazzi Douvan, Aldo
Academic Year: 2023/2024
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 12 Nov 2024 17:37
Last Modified: 12 Nov 2024 17:37
URI: https://tesi.luiss.it/id/eprint/40364

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