Del Brocco, Gabriele (A.A. 2023/2024) Beyond the Castle: a strategic analysis of the Walt Disney Company. Tesi di Laurea in Introduction to business economics, Luiss Guido Carli, relatore Giuseppe Maria Bifulco, pp. 61. [Bachelor's Degree Thesis]

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Abstract/Index

The Walt Disney Company. Disney today. Business units. Financial highlights. The mouse conquering the world. The entertainment and media sector. Evolution of the industry. Disney entertainment segment. Development of the entertainment segment: acquisitions, strategic reorganizations and the launch of Disney+. Diney's strategic position. Porter's competitive strategies: cost or differentiation? Disney's strategic positioning differentiation drivers: a recipe for global success. Mission and vision. Current strategy. Strategic analysis of the entertainment sector. Literature review. Porter’s five forces analysis. Disney’s SWOT analysis. The BCG matrix. The strategic dilemma: being stuck in the middle. Limitations of Porter's models and the blue ocean strategy opportunities.

References

Bibliografia: pp. 57-61.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Introduction to business economics
Thesis Supervisor:	Bifulco, Giuseppe Maria
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	13 Nov 2024 11:36
Last Modified:	13 Nov 2024 11:36
URI:	https://tesi.luiss.it/id/eprint/40372

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