Brand e social media: uso corporate del social media marketing
Tordelli, Maddalena Antonella (A.A. 2009/2010) Brand e social media: uso corporate del social media marketing. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Paolo Cellini, pp. 175. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Evoluzione strategica del marketing con l'impiego dei new media: è nata la consumer information technology. “La popolarità online si trasforma in link, tutto il resto è noia”. Case history: interazione digitale come fonte di business.
References
Bibliografia: pp. 171-175.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Cellini, Paolo |
| Thesis Co-Supervisor: | Cercola, Raffaele |
| Academic Year: | 2009/2010 |
| Session: | Summer |
| Deposited by: | Users 1066 not found. |
| Date Deposited: | 12 May 2011 18:59 |
| Last Modified: | 13 Nov 2018 11:38 |
| URI: | https://tesi.luiss.it/id/eprint/4041 |
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