Brand e social media: uso corporate del social media marketing

Tordelli, Maddalena Antonella (A.A. 2009/2010) Brand e social media: uso corporate del social media marketing. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Paolo Cellini, pp. 175. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Evoluzione strategica del marketing con l'impiego dei new media: è nata la consumer information technology. “La popolarità online si trasforma in link, tutto il resto è noia”. Case history: interazione digitale come fonte di business.

References

Bibliografia: pp. 171-175.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Marketing strategico
Thesis Supervisor: Cellini, Paolo
Thesis Co-Supervisor: Cercola, Raffaele
Academic Year: 2009/2010
Session: Summer
Deposited by: SARA DI PERNA
Date Deposited: 12 May 2011 18:59
Last Modified: 13 Nov 2018 11:38
URI: https://tesi.luiss.it/id/eprint/4041

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