The impact of virtual influencers as innovation strategy on consumer behavior: an experimental research in the healthcare and fitness industries
Tibaldi, Marco (A.A. 2023/2024) The impact of virtual influencers as innovation strategy on consumer behavior: an experimental research in the healthcare and fitness industries. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 48. [Bachelor's Degree Thesis]
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Abstract/Index
Influencers and their role in the health care and fitness industries. Virtual influencers. Previous studies and gap in literature. Objective and structure of the thesis. Theoretical background. Influencer marketing. Virtual influencers. The concept of individuals’ connectedness with the influencer. The role of influencers in healthcare vs fitness. Materials & methods. Sample and procedure. Questionnaire. Results.
References
Bibliografia: pp. 37-44.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Competitive strategy |
| Thesis Supervisor: | Sestino, Andrea |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Nov 2024 09:53 |
| Last Modified: | 26 Nov 2024 09:53 |
| URI: | https://tesi.luiss.it/id/eprint/40411 |
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