The role of perceived corporate social responsibility in shaping sustainable digital business strategies: an analysis on Gen Z consumers
Ciano, Elsa (A.A. 2023/2024) The role of perceived corporate social responsibility in shaping sustainable digital business strategies: an analysis on Gen Z consumers. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 51. [Bachelor's Degree Thesis]
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Abstract/Index
Theoretical background. The role of new technologies in sustainable transition: the twin transition. The concept of corporate social responsibility. Generation Z and consumption behavior. Effects of sustainable business strategies on consumers’ behavioral responses. Hypothesis and model. Materials and methods. Sample and procedure. Questionnaire. Results.
References
Bibliografia: pp. 43-47.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Competitive strategy |
| Thesis Supervisor: | Sestino, Andrea |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Nov 2024 10:11 |
| Last Modified: | 26 Nov 2024 10:11 |
| URI: | https://tesi.luiss.it/id/eprint/40414 |
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