The influence of customer experience on brand values and brand equity: the case of the fashion and luxury industry
De Bernardinis, Roberta (A.A. 2009/2010) The influence of customer experience on brand values and brand equity: the case of the fashion and luxury industry. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 167. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The brand. The rise of experiential marketing. Customer experience management. The fashion and luxury industry. The customer experience valuation process.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Giustiniano, Luca |
| Academic Year: | 2009/2010 |
| Session: | Summer |
| Deposited by: | Users 1066 not found. |
| Date Deposited: | 12 May 2011 19:20 |
| Last Modified: | 25 Sep 2018 09:55 |
| URI: | https://tesi.luiss.it/id/eprint/4044 |
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