The influence of customer experience on brand values and brand equity: the case of the fashion and luxury industry

De Bernardinis, Roberta (A.A. 2009/2010) The influence of customer experience on brand values and brand equity: the case of the fashion and luxury industry. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 167. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The brand. The rise of experiential marketing. Customer experience management. The fashion and luxury industry. The customer experience valuation process.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (84/S)
Chair: Fashion management
Thesis Supervisor: Fei, Carlo
Thesis Co-Supervisor: Giustiniano, Luca
Academic Year: 2009/2010
Session: Summer
Deposited by: SARA DI PERNA
Date Deposited: 12 May 2011 19:20
Last Modified: 25 Sep 2018 09:55
URI: https://tesi.luiss.it/id/eprint/4044

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