Granati, Elisa (A.A. 2023/2024) sustainable persuasion: leveraging behavioural economics and brand activism to promote sustainable consumer behaviour. Tesi di Laurea in Behavioural economics and psychology, Luiss Guido Carli, relatore Giacomo Sillari, pp. 56. [Bachelor's Degree Thesis]

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Abstract/Index

Foundations of environmental sustainability: tracing the path form the Paris agreement to consumer impact. The emerging importance of sustainability: Paris agreement and the origin of environmental crisis. The concepts of consumer behaviour and cognitive biases. Harness behavioural economics and community engagement for environmental sustainability. Two sides of the same coin: brand activism and green washing. The involvement of bnrands in the public sphere. Amplifying social causes through guerrilla marketing. The other side of the coin: greenwashing. The impact of brand activism on consumers’ attitude and behaviour. What is environmental consumer behaviour. The Millennial generation and environmental behaviour. Environmental knowledge and environmental behaviour. Green advertising and environmental behaviour. Brand activism: a win-win strategy for sustainable consumption and brand perception. A case study: Lush Cosmetics.

References

Bibliografia: pp. 46-56.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Politics: Philosophy and Economics (L-36)
Chair:	Behavioural economics and psychology
Thesis Supervisor:	Sillari, Giacomo
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	11 Dec 2024 14:57
Last Modified:	11 Dec 2024 14:57
URI:	https://tesi.luiss.it/id/eprint/40595

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